Predictive analytics is based on artificial intelligence and the transforming large volumes of data, even heterogeneous data, into usable information. Ahile once the preserve of large multinationals, these technologies are now more accessible, enabling Swiss SMEs toanticipate trends, identify opportunities and prevent risks.
For SMEs constantly juggling limited resources and an often unpredictable economic environment, this approach is particularly valuable. It enables them to better understand customer needs, optimize inventories, refine marketing strategies and even predict market fluctuations. The adoption of predictive analytics could therefore not only enhance the competitiveness of SMEs, but also help them to make informed decisions, based on hard data rather than hunches.
To illustrate all this technological potential and use cases, the Fribourg-based company Swiss-SDI(one of whose co-founders we had the pleasure of welcoming on our youtube channel) will be taking a closer look at the subject, presenting a tool developed for the energy sector.
Details & online registration.