#TheWorldTomorrow: Technology, art & events

44th broadcast of #LeMondeDeDemain on Léman Bleu

Technology at the service of emotion fuels many innovations in Geneva's art and event industries. An industry that never ceases to imagine new hybridizations to go beyond the purely practical and technical, and that continually reinvents itself to offer new experiences. Whether it's questioning art installations, engaging immersive concepts or an innovative, interactive narrative approach, the possibilities offered by technology seem infinite, and are sometimes excessive. The combination of technology, art and events plunges us into a universe where creativity pushes back established limits just as much as it redefines the sector's economic models.

---

Replay of the program on technology, art & events in Geneva:

• 00:50 Report from @DorierCorp - Nicolas Hersant, Managing director & David Granite, Creative technologist
• 03:47 Report from @garageCube - Boris Edelstein & Alexandre Burdin, Co-founders
• 05:46 Interview with François Moncarey, Curator - Mapping Festival

Technology, art and events, an innovative universe where creativity & technology open up new horizons!

Reportage Dorier Group (MCI Group): turnkey audiovisual services based on 4 fundamental pillars

Design, content, technology and, above all, people, at the heart of each new project: this is the recipe that has enabled the Dorier Group, after decades of experience in the sector, to reinvent itself. Although internationally active, the Dorier Group continues to run its business from Geneva, benefiting from the attractiveness of the Genevan environment as well as its world-renowned know-how and precision. A favourable context for tackling what Nicolas Hersant, Managing Director of the Dorier Group, interprets as a digital revolution that is now well established, and which will have completely changed the way the business is approached:

 "(...) there isn't an event we do today that doesn't have a touch of hybridization or digitalization. So before, it was really technology at the service of the event from a truly audiovisual production point of view; today, technology is really at the service of emotion and narrative."

To avoid reducing their services to a "simple" amalgam of technologies, the Dorier Group teams are constantly seeking to bring meaning to their installations. The leitmotiv of their thinking is to surprise by diverting the usual uses of technology, and to propose ever more striking creative concepts in order to create "moments", as David Granite, Creative Technologist at Dorier Group, describes them:

"As soon as we see a new way to vectorize an emotion, we jump on it, because we love discovering, we love thinking and doing what we call "life hacks", hijacking technologies, using them for purposes that aren't necessarily the first uses we have to create moments. (...) The competition in terms of engagement and dopamine generation is very, very high. So we have to give people what they're used to receiving.

GarageCube report: self-taught & uninhibited, uncompromising art

Nestled in the corridors of the former BAT (British American Tobacco) factory in Les Acacias, GarageCube is one of those young structures with a resolutely international outlook. Like the events industry, which easily creates cross-border bridges, GarageCube has taken advantage of this effervescence to find its place on the European market, thanks in particular to the design of its three-dimensional projection software, MadMapper, developed and marketed between Geneva, Paris and Brussels.

With several innovative technologies dedicated to the art world and event-based performances, GarageCube could have asserted itself as a tool-maker and shut itself away in industrialized production. Instead, they have chosen to work in direct interaction with the artists and their creations, making these technological tools integral elements of the work and the scenography.

Interview with François Moncarey, Mapping Festival Curator & Geneva Lux Light Festival

Artist and curator of the Mapping Festival, a transdisciplinary event dedicated to the arts and technology in Geneva, François Moncarey shares his vision of an art form that is, if not major, then necessary to creation and, increasingly, an integral part of the work itself:

"(...) Technicians have always been considered, or artists have always considered them, as executors of their wishes, and I think we've reached a point - and I'm fine with that - where the technician can experiment, he can test, unlike in a lot of art, where you have a concept and from the concept you use a technique. Sometimes, the technique can influence the design, the thinking."

It's a perpetual questioning of form and content, of the limits to which technology feeds the work, when it's not the opposite, of this continuous transdisciplinarity, which serves as a common thread as much for his curation activity as for this rich interview in which he gives us a few keys to reflection on the uses and consequences of a hyper-digitized environment. With possibilities for immersion and interaction far greater, a priori, than those offered by the usual artistic tools, it is also the public's encounter with a new form of art that is questioned.