IA folio: The Second Wave of Digital Transformation in Businesses
On May 12, 2026, the PULSE incubator invites you to explore the latest publication from Manufacture Thinking: The Second Digital Transformation of Businesses.
This publication, which brings together several members of the think tank—including Giorgio Pauletto, Gauthier Ménard, and Damian Chiossone—under the leadership of its Editorial Director, Xavier Comtesse, explores the digital transformation of SMEs in French-speaking Switzerland through the lens of the artificial intelligence revolution.
From Digitalization to Data Utilization: A New Direction for SMEs
At the heart of this discussion: an undeniable reality—while most companies have begun their digital transformation, they still struggle to fully leverage their key strategic asset: data. The concept of “second digitalization,” developed by the think tank Manufacture Thinking, refers precisely to this transition from an initial phase focused on tools (ERP, CRM, platforms) to a new stage centered on the intelligent use of data, particularly through artificial intelligence.
The book highlights a key issue: nearly 95% of corporate data remains untapped today, limiting companies’ ability to generate value, optimize their processes, or innovate. In a context where AI sparks both enthusiasm and concern, the authors propose a structured and pragmatic approach to help SMEs overcome “tech panic” and transform these tools into concrete drivers of performance.
