Trust4SMEs 2025: call for applications
The Trust4SMEs program, initiated by Trust Valley, aims to strengthen the cybersecurity and digital confidence of SMEs in French-speaking Switzerland. By pooling regional expertise, it offers more than 20 companies a series of interventions over 10 to 12 months, including diagnostics, awareness-raising, training for managers and teams, personalized coaching and discussion circles.
Details & online application until March 3, 2025.
Raise your teams' cyber maturity & develop a competitive edge
SMEs in the French-speaking part of Switzerland, often perceived as easy, compliant targets, need to get to grips with the subject of cybersecurity, as they are increasingly being targeted by cyberattacks.
A cyber attack can result in significant financial loss, damage to reputation and business interruption. What's more, with the increasing digitization of processes, protecting the sensitive data of customers, partners and employees is becoming essential to maintaining trust and competitiveness.
Investing in cybersecurity enables SMEs to guard against these risks, comply with legal requirements and strengthen their resilience in the face of digital threats. By acting proactively, they can turn cybersecurity into a strategic advantage, reassuring their stakeholders and ensuring their long-term survival.
For all these reasons, the Trust4SMEs program represents a unique opportunity for SMEs in the French-speaking part of Switzerland, providing personalized support worth over CHF 50,000 and access to a network of experienced mentors and service providers.
Details & online application until March 3, 2025.
Digital trust: a Swiss promise
Last July, we had the pleasure of welcoming Lennig Pedron, Director of the Trust Valley ecosystem, with whom we discussed cybersecurity, digital trust and, more broadly, the issues surrounding the digitization of Swiss SMEs. A reservoir of talent, a bridge between the players in the economic fabric of the French-speaking part of Switzerland, and a privileged space for collaboration, Trust Valley uses cybersecurity - one of the most crucial issues in digital transformation - to initiate a broader concept, that of digital trust. In this way, Lennig anticipates the construction of a digital world, now in the throes of an adulthood crisis, to use his own words, and the impacts and opportunities that will emerge from both an economic and socio-political standpoint.
We've already spoken to Quentin Randaxhe about cybersecurity. At that time, he provided us with a number of keys to help SMEs understand the current challenges in this area in a more practical way. Lennig also looks back at some of the issues involved. For example, she discusses the rise of vishing, a potentially devastating technique. She also discusses the latest technological upheavals, such as AI, PETs (Privacy enhancing technologies) and Metavers, a digital, dematerialized universe for which the hype has died down somewhat, but which she believes should play an important role in the digital transformation prospects of SMEs.
