Observatoire du Numérique: knowledge is the power to decide and act.
In a rapidly changing economic environment, marked by accelerating technologies and increasingly complex information, Alp ICT is launching an innovative platform to support SMEs in French-speaking Switzerland in their digital transformation: the Observatoire du Numérique. Accessible free of charge, upon registration, this initiative aims to enlighten companies' strategic choices thanks to clear, targeted and reliable information.
A digital compass to support the digital transformation of companies in French-speaking Switzerland
Digital transformation is no longer an option. It now determines the competitiveness, agility and long-term viability of companies in all sectors. Rapidly evolving technologies, the rise of artificial intelligence, the digitization of commercial exchanges, process automation and new customer expectations (in terms of online services, responsiveness and personalization) are forcing SMEs in French-speaking Switzerland in particular to rethink the way they operate. And in a world where data is abundant, but not always relevant, "information overload" (or infobesity) makes decision-making difficult.
The idea was born both from our own experience in content creation and from the need we gathered from the hundreds of companies that make up our ecosystem. Through all our monitoring, meetings and monthly meetings, the platform aggregates a precious and considerable amount of information. Despite this, according to Swisscom's 2023 barometer of SME digitalization, only 47% of Swiss SMEs feel they have reached a good level of digital maturity. Things are moving very fast, 2023, I'd almost say, is already a long way off, and yet the challenges facing companies in French-speaking Switzerland are still very real. The adoption of AI is a good example, as Maria Sokhn's analysis in one of our recent #TechTalk episodes illustrates. There's a gap to be bridged. So we had to find a way to bring time and information closer to the practical reality of business.
The Observatoire du Numérique aims to be an intelligent hub of structured information, combining education, popularization and practical analysis. More concretely, the platform will offer SMEs in French-speaking Switzerland simplified access to the essentials of technological and digital trends, and provide them with dynamic reading keys to better grasp the transformations underway. Content that adapts to individual viewing habits through different formats and treatments. Find out more:
- Insights, thematic mini-dossiers that decipher digital challenges in various fields (cybersecurity, AI, cloud, etc.).
- instructions and explanatory sheets to help you understand what's behind the technology
- data visualization, infographics and other diagrams to materialize impacts in terms of employment, investment or market dynamics.
- recommendations, a selection of practical content (videos, podcasts, studies) for in-depth analysis of specific subjects.
- & l'œil de l'IA, an artificial intelligence-assisted overview of technological trends and news.
A strategic tool just a click away & a direct response to competitiveness challenges
Lack of internal resources and time often put the brakes on digitalization initiatives. Yet the figures are clear: according to a study conducted by digitalswitzerland, Swiss companies that have embarked on a digital transformation process report an average 15-20% increase in productivity.
With the Observatoire du Numérique, Alp ICT aims to help reduce this gap, by providing an agile and reliable frame of reference. A local ally for SMEs in French-speaking Switzerland, eager to make the digital shift without getting lost in the technological complexity, and a clear, accessible - and above all indispensable - tool in a world of constant reinvention.
Knowledge is the power to decide and act. Our approach therefore responds to a dual need expressed by SMEs, who are fully aware that they must not miss the digital train, but who need a grid to quickly understand the issues and solutions at stake. On the platform side, the challenge now lies in enriching and intelligently analyzing content. In-depth work has been carried out, and continues to be carried out, by the entire project team. We would like to thank all those who have contributed to the birth of this platform, and who are still involved in the very next developments.
Who are the digital players near me?
In addition to the analyses and thematic content available on the Observatory, the platform also features an interactive cartography that lets you explore the economic fabric dedicated to the digital sector in French-speaking Switzerland. This is a practical strategic tool for SMEs, who can intuitively visualize the key players in the regional digital ecosystem and quickly identify potential partners, collaboration opportunities or resources suited to their projects.
In a context where small and medium-sized businesses often have to be agile with limited resources, this mapping provides a clear, up-to-date picture of the local market. A territorial approach that aims to foster technological innovation by capitalizing on local synergies. By highlighting the digital ecosystems in French-speaking Switzerland, the aim is to help SMEs avoid remaining isolated in their transformation process, and to anchor them in a collective dynamic - a fundamental aspect in the face of a constantly changing environment.
The free platform can be accessed by simply registering at https://observatoire.alpict.ch/fr.
