Despite popular belief, having thousands of followers is not always enough to ensure the economic success of a digital platform... To explore the subject further and propose practical solutions, OPI and the Geneva platinn branch of ARI-SO are organizing a conference-workshop on June 19, in Plan-les-Ouates.
In a digital platform model, value creation does not always rhyme with direct monetization. Users benefit from being put in touch with each other, from simplified access to content, resources or services, but they are not necessarily the ones who pay. The challenge is to identify who pays for what, when and why.