THE SPOT 2026
On May 4 and 5, 2026, THE SPOT will take over the Olympic Museum in Lausanne, in the heart of the Olympic capital, to bring together the international sports innovation ecosystem. Organized by ThinkSport, this leading event brings together international federations, startups, researchers, and investors to discuss major transformations and innovation in sports.
An International Sports and Innovation Event
THE SPOT is a dynamic space dedicated to bold ideas and concrete business opportunities in the sports industry. The main program will take place on May 5 and will feature conferences, panel discussions, demo workshops, and introductions to the sector’s most promising startups. It will be preceded by a “Warm-up Apéro” on the evening of May 4, designed as an informal networking event to kick off the discussions.
Among the topics to be explored, industry experts will speak on subjects such as:
- Diversity & Inclusion: Redesigning Locker Rooms to Better Include Female and Non-Binary Athletes, a case study presented by UEFA and HEAD
- Performance & Innovation with Maurits Hendriks
- The Future of Sports: From Competition to Value-Creating Experiences
