AI applied to creativity

In a context where talk of AI often oscillates between technological promises and abstract narratives, CREA Genève has chosen to offer a pragmatic approach, focused on real-world applications. To this end, keynote speaker Dorier, represented by Creative Technologist David Granite, will lead the conference through live, visual and immersive demonstrations. We're not talking pure theory here: the idea is to show concrete use cases, in which AI generates measurable value in the field of communication, brand impact or content creation.