The AI transformation of businesses
On Thursday, February 5, 2026, in Geneva, a masterclass entitled "The AI Transformation of Businesses" will be held. Organized by On Future, this event is aimed at executives, managers, and decision-makers faced with a now unavoidable challenge: the controlled integration of artificial intelligence into organizations. When properly managed, AI is a strategic lever for competitiveness, performance, and innovation. Conversely, without technical and strategic control, it can expose the company to significant human, operational, and legal risks. It is precisely this fine line that the masterclass proposes to explore.
Concrete uses, key governance principles, human impacts, and best practices for AI.
In a context where artificial intelligence is becoming increasingly integrated into business processes, this session aims to help executives, HR managers, innovation managers, and digital transformation stakeholders understand the key challenges of AI, both technologically and strategically.
The event, hosted by Deborah Lechtman, a lawyer specializing in technology law and AI governance, and Yvan Cognasse, an expert in digital transformation at Oracle, will offer a balanced approach between theoretical framework, regulatory requirements, and concrete feedback.
Participants will discover how AI is already being deployed in companies, what impact it has on teams and decision-making, and how to turn it into a tool for creating value rather than a source of vulnerability.
This forum for reflection, tailored to the specific challenges faced by SMEs in French-speaking Switzerland, is particularly valuable in a context where resources are often limited but technological choices can have a decisive impact. By highlighting best practices in governance, compliance, and AI integration, the masterclass provides concrete guidelines for anticipating organizational transformations, improving business process efficiency, and enhancing the attractiveness of the company, while managing the risks associated with the use of these new technologies.
