FORWARD 2026
On Thursday, March 5, 2026, the SwissTech Convention Center (EPFL) in Lausanne will host the 2026 edition of FORWARD, the annual forum dedicated to SMEs and the challenges of digital transformation. Organized by the media outlet Le Temps, this event welcomes executives, managers, and decision-makers who are confronted with the concrete challenges of artificial intelligence, cybersecurity, and digital sovereignty, among other issues.
When reflection and practice come together in the face of digital change
Designed as a pragmatic forum for exchange, FORWARD 2026 aims to provide businesses, particularly SMEs, with benchmarks, concrete examples, and keys to understanding how to navigate a rapidly changing digital environment. The day will alternate between analysis, feedback from the field, and open discussions, allowing participants to compare their practices and distinguish between technological trends and fundamental shifts.
The event will provide an opportunity to address and explore topics such as:
- Switzerland's position between digital sovereignty and data protection through the eyes of Andy Yen, founder and CEO of Proton
- cybersecurity through an up-to-date assessment of risks for businesses and concrete measures to protect against them
- AI in Switzerland: between legitimate mistrust and the need to jump on the bandwagon, a reflection on the attitude to adopt towards this technology, between caution and opportunity
