Company Forum

The administrative councils of the communes of Chêne-Bourg, Thônex and Chêne-Bougeries are pleased to invite you to the fifth edition of the Forum des entreprises, an exchange and training event for SMEs wishing to grasp the challenges and opportunities of the digital transition. It is aimed primarily at company directors who wish to initiate or develop their digital transition.

The theme of this evening will be the digital transformation of SMEs , which has become indispensable in the current context. Indeed, companies need to make a digital transition in order to remain competitive. The Covid-19 pandemic has accentuated this observation: faced with health restrictions, consumers have changed their purchasing behavior, turning increasingly to online commerce.

The aim of the Forum is to support entrepreneurs in this process by offering concrete, practical tools (digital transitions, websites, social networks, online sales, adapting a website to mobile technology, etc.). The event will take the form of a round-table discussion with experts from public and private institutions, to present ideas and tools for embarking on this digital path.

Paul Merz, Chairman of the Alp ICT Expert Committee, will be speaking on the subject of digital transition, sharing his Motosacoche industrial experience and his digital background.