What if your company were to embark on its "second digital transformation"?
On March 31, 2026, the Neuchâtel Chamber of Commerce and Industry (CNCI) is hosting an event in Neuchâtel specifically for SMEs in French-speaking Switzerland to support them in their digital transformation. Focusing on data and artificial intelligence, this workshop is designed to provide practical guidance on how to embark on your “second wave of digitalization.”
Moving from initial digitization to strategic transformation
Following an initial wave of digital transformation that often focused on specific tools or short-term efficiency gains, many companies are now entering a second, more transformative phase, where the focus is no longer merely on adopting technologies, but on rethinking business models, processes, and organizational structures. This event aims precisely to explore this evolution and support companies in this transition toward a more mature and strategic approach to digitalization.
In this context, with the support of Xavier Comtesse and the team at the Manufacture Thinking think tank, the discussions will focus in particular on:
- The Limits of Early Digital Transformation: Understanding Why Some Digital Initiatives Have Not Fully Realized Their Potential and How to Overcome These Obstacles.
- The drivers of advanced digital transformation: data structuring, tool integration, process automation, and strategic alignment.
- Changing trends in AI and data usage: how to leverage new technologies to create value beyond operational efficiency.
- The importance of governance and change management: developing skills, engaging teams, and ensuring the long-term success of digital transformation.
