From Google to ChatGPT: how to remain visible in the age of AI thanks to GEO
On Wednesday, March 11, 2026, the CNCI is organizing an event in Neuchâtel a professional breakfast meeting that will address the new challenges of business visibility in the era of artificial intelligence engines.
Digital visibility in the age of AI: from traditional SEO to GEO
As more and more users turn to artificial intelligence tools such as ChatGPT, Perplexity, or Gemini to get immediate answers to their questions, online visibility strategies are rapidly evolving. The breakfast event will highlight the concept of GEO (Generative Engine Optimization): an approach that involves producing clear, structured, reliable, and truly useful content so that AI engines can understand, cite, and recommend your business directly in their responses—a goal that is different from but complementary to traditional Google SEO.
The new equation of B2B marketing for SMEs
In direct response to this topic, we had the pleasure of welcoming Dany Cerone, Founder and Director of the B2B marketing agency Botte Secrète, to one of our #TechTalk episodes. Dany begins by reviewing some basic concepts, particularly those specific to B2B, before delving deeper into the many issues and challenges facing SMEs in relation to the sales cycle, the economic landscape, and technological trends.
