Conference on AI & Influence
On Wednesday, October 29, 2025, CREA Lausanne is hosting an evening conference entitled "AI & Influence", hosted in collaboration with Antropomedia. This event offers an immersion into the real-life uses of artificial intelligence applied to marketing, communication and customer knowledge.
AI, anthropology, human behavior & tribal analysis.
Rather than remaining in the register of technological promises, this conference takes a "field" approach: it will highlight concrete use cases already deployed by companies via Antropomedia, combining AI, anthropology, human behavior and tribal analysis. The idea is to extract weak signals, motivations and cultural dynamics to improve targeting accuracy and campaign relevance.
For SMEs in French-speaking Switzerland, this conference is an opportunity to move away from theoretical discourse and observe how AI can be effectively integrated into medium-sized marketing and communication strategies. Participants will be able to take away concrete ideas, inspired by real-life cases, to test or adapt in their own structures.
This event will take place in the company of start-up Antropomedia, whom we had the pleasure of hosting on Alp ICT's Youtube channel, and whose Head of Analysis, Benjamin Perregaux, presented the platform's innovative approach based on AI and Deep Learning technologies.
