Conference on fan experience in the digital age
This conference, organized by SpArk LAB, a Valais-based organization, explores the challenges and opportunities associated with the evolution of the "fan experience" in sport in the digital age. Join experts from the world of sport and innovation in Sion on February 18 to share their visions and experiences, and discover how to capitalize on new technologies to offer new experiences.
Reinventing public and participant involvement in sporting events
In a world where digital technology is redefining every aspect of our daily lives, the experience of sports fans is no exception to the technological revolution.
The event will open with an overview of current trends, highlighting fan expectations in the digital age, the growing role of immersive technologies and social platforms, and the growing bridges between traditional sports and e-sports.
One of the highlights of the conference will be an exclusive look back at the Paris 2024 Olympic Games. Carole Colin-Kjaer, Director of Digital and Data for the Olympics, will reveal the behind-the-scenes innovations implemented to enrich the spectator experience. From gamification to data mining, she will share the strategies adopted to engage an ever more diverse audience, while integrating a sustainable and inclusive approach.
