Claude AI for SMEs and freelancers: create, automate, and excel
On April 23, 2026, the Spaces venue in Geneva will host a new masterclass focused on creating and automating business processes using AI. Organized by On Future, an AI and digital marketing training institute in French-speaking Switzerland, this after-work event is aimed at SME leaders, entrepreneurs, and freelancers looking to move from exploring AI to putting it to practical use in their businesses.
A hands-on masterclass on integrating AI into your daily work routine
In a landscape where artificial intelligence tools are evolving rapidly—particularly with the advancements of Claude AI developed by Anthropic—this masterclass offers a decidedly practical approach. The goal is to demonstrate how these technologies can be put to use immediately, without requiring advanced technical skills, to boost productivity and streamline business processes.
Why Claude AI, and why now? Simply because updates are coming one after another, opening up possibilities that didn't exist just six months ago.
Hosted by Silvia Sampaio (Deputy Director, On Future), Georges-André Tabet (founder of the UPP agency and digital marketing instructor), and Sacha Blaise (web marketing project manager and automation & AI specialist), the session will feature practical demonstrations and real-world use cases that can be directly applied.
Among the topics covered include:
- Professional Content Creation with AI
- Development of no-code marketing tools
- Task and Process Automation
- Data Analysis and Information Utilization
- Developing an accessible AI strategy
For small and medium-sized businesses in French-speaking Switzerland, this masterclass addresses a specific need: understanding how to leverage AI without requiring significant technical resources. By providing practical, immediately actionable examples, the event enables small businesses to boost productivity, professionalize their communications, and structure their digital transformation.
